Connect deeper and more easily to colleagues, friends and family. Hogshead rose to the top of the advertising profession in her early twenties, writing ads that fascinated millions of consumers. Fascinate how to make your brand impossible to resist. By 24, she was the most awardwinning copywriter in the u. Pick up the key ideas in the book with this quick summary. To become more successful you do not have to change who you areyou have to. In fact, we literally signed more new business in the first month than all of last. To be able to communicate to others in such a way that you feel amazing about yourself and others feel amazing around you. Different is better than better learn why standing out and knowing how to fascinate is your greatest competitive advantage. Love sally hogshead and her wisdom and her passion for this topic. A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract atte. Your 7 triggers to persuasion and captivation affiliate link. Your 7 triggers to persuasion and captivation by sally hogshead fascination scale avoidance youll take steps to avoid tv commercials disinterest you might leave the room during a commercial break to grab a bite neutrality you dont really care if you watch the commercial or not.
Sally hogsheads new system will provide a test to see yourself as the. Once you have your result, you can find additional tips in the book fascinate to get more indepth action steps. Over the course of her ad career, sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of. The hardcover of the fascinate, revised and updated. It measured how people interact with brands, and the different communication styles humans respond to. Hundreds of thousands of people took the fascination advantage assessment in order to reveal their personal advantage, an archetype that reveals the unique way that the world finds them captivating. Highly enjoyable look at what has grabbed people through the ages. Ive read sally hogshead s fascinate twice in the last 12 hours.
In 2010, harpercollins published hogsheads book, fascinate. Ive read sally hogsheads fascinate twice in the last 12 hours. How the world sees you taps into sally hogshead s decade of research to reveal who you are, at your best. Spend a few years developing your content and reputation. Your 7 triggers to persuasion and captivation by sally. A sally does need her laptop on stage because that allows her to deliver the client all. Fascination is arguably the most powerful of product attachmentsand this pioneering book helps. Growing up with the last name hogshead would give anyone an unconventional point of view. Read fascinate your 7 triggers to persuasion and captivation by sally hogshead available from rakuten kobo. For instance, if your result is innovation, youll want to find.
Amazon rewards visa signature cards store card amazon. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Sally hogshead new york times bestselling author, hall. Elk blood, opium and aphrodisiacs some brands are fascinating, they bewitch their users to cut through product and advertising clutter with magnetic appeal the word fascinate is derived from latin fascinare, meaning to bewitch. In our september book of the month, author sally hogshead breaks the bonds of traditional branding. What sally hogshead means by fascinate i found an old journal in the library back when people actually went into things called libraries and pulled books off the shelf. Fascination is arguably the most powerful of product attachmentsand this pioneering book helps us approach the word and the concept in a thoughtful and also. Sally hopes that one day, youll be able to meet and talk about your answers in person.
Your 7 triggers to persuasion and captivation has been translated into over a dozen. How the world sees you audiobook by sally hogshead. Sally hogshead if you try to be all things to all people, you end up being nothing to anyone. Sally hogshead believes the greatest value you can add is to become more of yourself.
How to fascinate with sally hogshead home facebook. Sally s book gives you the tools, clarity and positioning to own your brand. She writes it in a witty, breezy way that keeps the insights coming and the plot moving. The book came out of research that she started in 2006, in which she had over 100,000 people take personality tests. Hogshead became one of the most awardwinning copywriters in the united sates by age twentyfour. Find out more about creating fascinating messages at. In 2010 sally hogshead wrote a book called fascinate. Fascinate, revised and updated sally hogshead hardcover. Fascinate, revised and updated ebook by sally hogshead. Your 7 triggers to persuasion and captivation has been translated into over a dozen languages. Take the test now to discover your fascination archetype and get your. Unlocking the secret triggers of influence, persuasion.
Posted on november 3, 2015 by sally hogshead posted in how to fascinate, motivation, positivity, sally hogshead, uncategorized a couple of years ago, when my son was 11, he stood for an hour on a san francisco street, as hundreds of people rushed past after work. Your seven triggers to persuasion and captivation, explains how to exploit your own personality traits in order to. Fascination is arguably the most powerful of product attachments. How the world sees you taps into sally hogsheads decade of research to reveal who you are, at your best. Through her extensive, indepth proprietary research ranging from market studies to neuroscience, she presents a set of archetypes, or style of persuasion, of different personality brands designed to help individuals. She says that all successful brands rely on seven triggers. Discover your highest value through the science of fascination. The traditional route is very slow, probably uncertain, and allbutcertainly labor intensive. My main traits are mystique and prestige, which i feel come through naturally in my work. Sally hogshead is the creator of the fascination advantage assessment, the first communication assessment that measures your personal brand. Your 7 triggers to persuasion and captivation is a legendary adpersons take on how to get people interested in you, your products, or your services. The books conclusions are putatively supported by research done with 1,000 generation x professionals. How to define your most fascinating story with sally hogshead. With her fascinate system, sally hogshead turned her worldclass branding experience into a marketing system for underdogs.
You can find a copy of the matrix in the resources section of this guide book. Sally hogshead is a bright, witty woman who delivers with a personal style that i find very appealing. I loved the book, fascinate, and have really benefited from doing the quiz. Innovation, passion, power, prestige, trust, mystique and alert. For this months book club, i chose sally hogsheads book fascinate. Your 7 triggers to persuasion and captivation sallys books are founded on a scientificallybased system of influence, based on the. Marie, im so happy you had sally hogshead on your show. How to be fascinating with sally hogshead marie forleo. Fascination is the most powerful force of attraction, drawing customers into a state of. The revised and updated fascinate by sally hogshead is a mustread marketing book for 2016. Sally hogshead is an international hall of fame speaker and new york times bestselling author of how the world sees you, a complete guide on how to defeat the threat of competition and add value to every communication. Youre not going to take continue reading fascinate. The word fascinate comes from the latin word fascinare, meaning to bewitch or hold captive so others are powerless to resist.
A if travel and time allows, sally would be happy to sign books for. Sally hogshead skyrocketed to the top of the advertising profession by age 24, becoming the most awardwinning advertising copywriter in the u. However, im a sucker for anyone who has an interesting bigpicture idea about how the world works. Sally hogsheads fascinate does just thatfascinates its readers.
Business cards email signature resume social media profiles personal website or biography blog or newsletter turn the page for stepbystep instructions on how to use your anthem to improve your linkedin profile. Sally hogshead quickly became successful in the advertising profession when. How to fascinate sally hogshead linkedin slideshare. She is on one of the top ten brand gurus in the world and is an author of other books as well. In how the world sees you, sally hogshead reveals which triggers individuals inherently use when interacting with others. Has fascinate by sally hogshead been sitting on your reading list. How to fascinate with innovation sally hogshead youtube. Sally hogshead shares how to make your brand impossible to. How to make your brand impossible to resist by sally hogshead. Your 7 triggers to persuasion and captivation is a legendary adpersons take on how to get people interested in you, your. The fascinate test is based on a commissioned study by kelton global. Once you know what makes you valuable to others, you are more authentic and confident in manner.
She began her branding career as one of advertisings. Her campaigns for brands such as mini cooper, nike, godiva and cocacola have fascinated millions of consumers. Sallys book gives you the tools, clarity and positioning to own your brand. Make your brand impossible to resist, with sally hogsheads book, fascinate. Master marketer sally hogshead reveals the surprising answers, providing. I did read with a highlighter in my hand, which is my habit when im reading books that concern my craft. How to make your brand fascinating with nyt bestselling. Fascinate the audience before the audience sally hogshead want to increase your speaking fee. New york times bestselling author and worldclass branding expert, sally hogshead. Sally hogshead gives you the 5 words you need to increase prices, attract raving fans, and earn attention in a distracted world. Sally hogshead after graduating from duke university, sally skyrocketed to the top of the advertising elite, creating tv commercials for brands like nike and cocacola. How to fascinate with sally hogsheads personality test. Get free bonuses when you order your copy at brandfascination. Her studies are not about how you see the world, but how the world sees you.
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